AI lights up the whole business. Someone still has to know where to look.
I've spent the last two years building AI systems and running them for real. A copy assistant that a professional copywriter marked and passed. A research pipeline that read 910 customer reviews in an afternoon. An AI version of a creator that his own audience trusts. Here's what I've learned.
AI is brilliant at knowledge work. It lights up everything at once, but it can't tell you where to look or what matters. That still takes a human.
That's the job. Twenty years of strategy tells me where to look. I build good judgement into a system you can measure and trust before it goes anywhere near your customers.
How I can help
AI growth audit
You've bought the tools. Nobody has asked what they're for. A short piece of work that looks at the whole business and tells you where AI actually helps, where it doesn't, and what to build first.
AI-powered strategy
Discovery to strategy as one pipeline. Hundreds of reviews, customers and competitors read and synthesised in days, not weeks. Deeper and faster at the same time, with every finding traced back to its source.
AI brand assistant
Your team is already prompting ChatGPT and it doesn't sound like you. An assistant trained on your strategy, your voice and your products. It writes on brand and checks what's already been written.
An AI version of you
For creators, coaches and experts whose audience wants more than the diary allows. Built on everything you've said and made. It sounds like you and admits what it doesn't know. Ask RicBot.
An internal expert
The knowledge in the founder's head and the shared drive, answering your team's questions in plain language.
A front-of-house expert
Your best specialist on your website, talking to customers at the moment they're about to buy.
Workshops and hands-on support
Training that ends in working practice. I run the workshop, then stay while the team changes how it works.
